Move over, bodegas and overpriced “gourmet” markets—discount darling Aldi is planting its flag in the middle of Manhattan. The German grocer just signed a lease for a 25,000-square-foot flagship at The Ellery, a shiny new luxury tower on West 42nd Street between Eighth and Ninth Avenues. Doors are expected to swing open in 2026, making it Aldi’s first-ever central Manhattan location (sorry, East Harlem, you no longer hold the bragging rights alone).

If you’ve never shopped at an Aldi before, here’s the vibe: a smaller, curated footprint where jars of olives and boxes of crackers are displayed straight out of their shipping cartons. It’s unapologetically no-frills—no elaborate deli counter, no floral department—but what you do get are ultra-low prices on everyday groceries, which explains

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