After a week of intense online scrutiny and a significant drop in market value, the restaurant chain reverses course, bringing back its beloved “Old Timer” logo.

Cracker Barrel announced Tuesday that it would reverse its controversial rebrand, caving to massive public backlash and reinstating its classic logo featuring the “Old Timer” character. The company’s decision, posted on X (formerly Twitter), comes just over a week after the new, simplified logo was unveiled, sparking a firestorm of criticism from customers and a nearly $100 million drop in market value.

The chaos began on August 18 when the popular American chain restaurant announced a “new fall menu creative campaign” that included a redesigned logo. The new design shed the iconic “Old Timer” character, Uncle Herschel, for a pl

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