Want to try something new? Sit in a sauna, then do a cold plunge at this Idaho Falls business.

IDAHO FALLS — A local business in Idaho Falls that offers a Nordic-style sauna and cold plunge has one goal: to help you feel better.

Husband and wife Cade and Cari Baldwin are the franchise owners of PLUNJ, located at 3510 South 25th East.

The idea behind PLUNJ is contrast therapy. It’s “the practice of alternating between hot and cold temperatures to invigorate the body and mind. It’s as simple as moving from the sauna to the cold plunge and back again,” the website said.

“We wanted to do something that was fun and healthy…get people active and conscious about their mental and physical health,” Cade said.

Baldwin told EastIdahoNews.com that PLUNJ has two identical suites inside. There’s a sauna and cold plunge, along with a bucket shower and a place with chairs to rest.

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