Thanksgiving isn’t really Thanksgiving until the Lions kick off. Sundays don’t feel complete without RedZone humming in the background. And now there are numbers to prove just how deeply the game rewrites routines. A new nationwide survey from marketing research firm Savanta found that 71 percent of Americans have skipped, rescheduled, or flat-out turned down plans to watch football. Among full-time workers, nearly half admit the sport cuts into their productivity. The NFL isn’t just entertainment. It dictates schedules, affects wallets, and even shapes how much work gets done on Mondays. But there’s still one glaring problem.

Imagine you’re locked in the middle of a tense fourth quarter, your team’s driving down the field, and suddenly your streaming service hits you with a paywall. Yo

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