Cracker Barrel announced Aug. 26 that it is dropping its much-criticized new logo and returning to the "Old Timer."
"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company wrote in a statement provided to USA TODAY. "Our new logo is going away and our 'Old Timer' will remain."
The nationwide restaurant chain and country store , which is known for its comfort food and nostalgic atmosphere, unveiled a new, simplified logo with the launch of a fall menu campaign on Aug. 19.
The "enhanced brand look" was intended to modernize the company's brand, executives said. The intent includes moving its restaurants away from nostalgia-rich decor to something more contemporary and less cluttered .
The change drew sharp critic