President Trump's 50% tariffs on India took effect on Wednesday, prompting Indian officials to urge citizens to buy more products made in the country.

Why it matters: The long-standing U.S. ally now faces some of the highest tariffs that Trump has imposed anywhere in the world, and the highest in Asia, over India's purchases of Russian oil.

State of play: Trump had earlier this month delayed imposing the doubling of tariffs on India from 25%, potentially giving India and Russia wide latitude to negotiate before the levies took effect, per Axios' Ben Berkowitz. • However, the BBC notes that trade talks between U.S. and Indian officials over the tariffs that were due to start this week were canceled.

What they're saying: "No matter how much pressure comes, we will keep increasing our st

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