Apple is facing mounting challenges in artificial intelligence as rivals continue to push ahead with faster advancements and stronger products. Despite launching its own Apple Intelligence platform last year, the company has struggled to shed the perception that it is failing and falling behind in the generative AI race. Within Apple's leadership, there are different approaches to how the company can solve its AI problem, which could shape the company's future.

Apple’s leadership is divided on whether to acquire AI startups or rely on its in-house engineering talent to compete

According to a new report from The Information , the company's top executives are divided on how to move forward with the aforementioned challenges. Apple's Services head Eddy Cue is reportedly in favor of Appl

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