Last Thursday evening, the redesigned, next-generation Jeep Cherokee launched with an influencer-heavy celebration in Brooklyn's Domino Park. The day after its reveal, Jeep handed over the keys to two versions of the SUV to content creators who took them away from the Williamsburg area to create their own 30-second Jeep commercials.

The move is part of Jeep's campaign to market the Cherokee as "America's original influencer" and ties into the company's promotion in conjunction with the Kansas City Chiefs vs. Los Angeles Chargers NFL game in São Paulo, Brazil, on September 5. That game will be exclusively broadcast on YouTube. Brazil is Jeep's second-largest market behind North America.

"If we're going to be having this key message about Cherokee being the original influencer, and rea

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