From streamers and podcasters to OnlyFans models and TikTok megastars, here are the creators shaping the culture of 2025 according to Rolling Stone .
For this list, Rolling Stone has defined it as someone born from the internet. Not a celebrity who jumped on after gaining fame in a more traditional way but who uses their chosen platforms to push conversations.
20) Sabrina Brier , 30 | Comedian
11) Jake Shane , 25 | Comedian
10) Alex Cooper , 31 | Lifestyle Podcaster
09) Camilla Araujo , 23 | OnlyFans Model
07) Mr. Beast , 27| Stunt YouTuber
06) Caleb Hearon , 30 | Comedian
04) Kai Cenat , 23 | Streamer
03) Ms Rachel , 42 | Children’s Entertainer
do you see any of your favorite creators ONTD? who do you think is missing?
the rest of the list at the