Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across the internet.

The backlash was so intense that Cracker Barrel, which operates nearly 660 locations, reversed course less than 10 days later.

“We thank our guests for sharing your voices and love for Cracker Barrel,” the company announced on its social media. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.”

Cue the adage, if it ain’t broke, don’t fix it.

How has Cracker Barrel stock responded to reversal?

The late Tuesday announcement brought a spike in Cracker Barrel’s stock (Nasdaq: CBRL), with share prices increasing by about 6% through

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