97% of women make the same makeup mistake but there's an easy way to fix

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There's a simple mistake 97% of makeup users make but a company says they have the solution

There's often a sense of apprehension surrounding AI, but it can be a positive force — particularly in the beauty industry, specifically for shade matching. Beauty enthusiasts are typically limited to a standard set of shades when purchasing foundation, usually up to a maximum of 20 shades.

However, not everyone fits into these predefined skin shades, resulting in many wearing foundation that isn't the right tone for their skin. This is where beauty brand DCYPHER steps in. They discovered that 97% of customers have purchased a foundation that wasn't an exact match and most people own three to five foundations but only regularly use one or two.

Utilising beauty AI , they've develope