Less than a day after Travis Kelce's engagement to Taylor Swift was announced, American Eagle dropped a new collection in collaboration with the NFL star.

The denim and streetwear brand revealed Aug. 27 it was collaborating with Kelce's sportswear and lifestyle brand Tru Kolors for a limited-edition collection, which "merges fashion, sports and culture" and pairs "the #1 jeans brand for Gen Z with one of the most recognizable faces in football and entertainment."

American Eagle said Kelce, who served as creative director for the collab, was "involved in every step of the process alongside the AE team."

"Reflecting the way he lives–full of intention and true to his core philosophy of 'live to play,' Kelce took a hands-on approach from design inspiration to fabric, color palett

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