KEY TAKEAWAYS:
Cracker Barrel scraps new logo, keeps classic design
Critics, including Donald Trump , opposed modernization effort
Company says it listened to loyal customers’ voices
Shares rose after decision to restore old logo
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
In a post on its website, Cracker Barrel said it will retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”
“We thank our guests for sharing your voices and love for Cracker Barrel,” the company said in a statement. “Our new logo is going away and our ‘Old Timer’ will remain.”
The tempest over the logo began last week, when the comp