Last Friday, Prime Minister Mark Carney announced that counter-tariffs will be removed, effective Sept. 1, for all U.S. consumer goods that are compliant with the Canada-U.S.-Mexico trade agreement. Canadians are hopeful that prices on groceries will start to fall. But is that a reasonable assumption?

Professor David Soberman, Canadian National Chair in Strategic Marketing at the Rotman School of Management, doesn’t think it will make a huge dent in the average consumer’s weekly shopping bill, for two big reasons.

The two ways Trump’s tariffs on Canada could collapse — despite his fight to keep them

“The first is that most of the things that we buy in the grocery store, at this point in time of the year anyway, don’t come from the United States,” he said. “And the second thing is that C

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