Cracker Barrel is bringing back its classic “Old Timer” logo after widespread criticism of a recent redesign.

The Southern-themed restaurant chain announced Tuesday, August 26, that it will scrap the minimalist gold shield and text-only design it introduced earlier this month. The decision follows strong backlash from customers and conservative media figures — including President Donald Trump — who urged the company to return to its traditional branding.

The rebrand was part of a broader refresh aimed at modernizing Cracker Barrel’s image. However, the logo change was met with immediate pushback from longtime fans who accused the company of abandoning its nostalgic aesthetic. The controversy also rattled investors, with company stock dipping sharply in the days following the unveiling.

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