Organizers of a Target boycott that began in January are pointing to their tactics as a hopeful sign that actions against corporate retailers can still make a deep impact.

When Target announced its current chief executive officer will be stepping down in February 2026 and an insider was taking the helm, those organizers saw it as a move in the right direction and stress more than ever that boycotts will continue as long as previous promises made to the public go unfulfilled.

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