3 takeaways from GVSU’s university-wide rebranding campaign

ALLENDALE, MI - Grand Valley State University (GVSU) has rolled out a significant rebranding effort for the 2025-26 academic year.

The campaign centers around renamed campuses, a new tagline and an updated visual identity.

The rollout has been lowkey so far, with only a brief mention in university communications , but the changes can be seen across campus.

The primary goal, university leaders have said, is to emphasize the unique characteristics of GVSU’s two distinct campus environments.

These are three takeaways from the original article .

1. Allendale campus renamed to shed “college in the cornfield” image.

One of the more noticeable aspects of GVSU’s rebrand is the renaming of its campuses.

The main campus, previously known as the “Allendale campus,” will now be referred to