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It’s been a little over a week since the denim ad heard all over the world first hit our screens. Of course, I’m talking about the now iconic Gap x KATSEYE campaign. With less than 10 days in the public eye, this new advertisement has gone viral everywhere and is now one of the most genius marketing moments of the year. And with conversations about “clap backs” and controversy with another brand (IYKYK) set aside, the campaign is downright beautiful. Obviously, you can say it’s because there are six stunning girls at the center of it dancing to Kelis’ ‘03 hit, “Milkshake,” but I would take it a step further and credit the moment to what they’re wearing.

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