Samsung just announced its next Unpacked event is happening on September 4, which could steal some thunder from Apple’s next fall device event. The company has already hosted three Unpacked events this year: one for the Galaxy S25 announcement in January, another in May specifically for the Galaxy S25 Edge, and just last month for its new foldable phones.

With this fourth Unpacked event, it’s actually going to be a virtual one, where we’ll “learn more about the latest addition to the Galaxy ecosystem” according to Samsung. While the invitation shows an image of a box that’s been tied to Unpacked events previously, there appears to be three stars inside of them — which is the icon associated with Galaxy AI.

This next virtual Unpacked event is set to kick off at 5:30 a.m. ET on September 4

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