For the fourth year in a row, casual Italian chain Olive Garden has launched its never-ending pasta bowl promotion, a move meant to attract price-conscious consumers beleaguered by inflation , experts say.

The promotion, which began Monday and runs through Nov. 16, offers consumers unlimited pasta, soup or salad and endless breadsticks for $13.99, a price point the chain has kept the same since 2022, according to Orlando-based Darden Restaurants, the chain’s parent company.

It's also an example of how some large chains, including Costco and Chili's, are using low-price promotions as a strategic draw to maintain brand loyalty and foot traffic, with the hope that customers might spend more, industry observers said. Costco's $1.50 hot dog and drink combo, which has been in place since

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