Michael Peters

Tulsa World TU Sports Reporter

While Tre Lamb still awaits his first chance to make an impact on the field, he’s already made plenty of impact off it.

The Lamb-inspired 11th & Harvard hats have sold out “four or five times now,” an example of the enthusiasm the new coach has generated throughout the Hurricane fan base.

“I think his role in marketing the football season has been nothing short of phenomenal,” said Jason Malay, TU’s senior associate athletic director for external relations. “We’re going to be ahead on our season ticket goal for this year. We're going to be ahead on some other things and that's because of the excitement of Coach Lamb.

“He’s done literally every event under the sun.”

When the Lamb era at TU kicks off Saturday night against Abilene Christian

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