Walkers, Nik Naks and Bacardi Breezer are among the names trying to reinvent themselves as 'millennials are the real target' as emotional pull of nostalgic brands is powerful Clamour for 90s nostalgia sweeping the nation is now extending to Nik Naks
Retro food and drink is snack in fashion - just like indie icons Oasis.
The clamour for 90s nostalgia sweeping the nation is now extending to old school treats. Several of the decade’s best-known brands are trying to make a comeback, including crisps and alcopops.
Walkers, Nik Naks and Bacardi Breezer are among the names trying to reinvent themselves. PR and branding expert Lucy Sambrock said: “Millennials are the real target here.
“As 90s kids we’ve now got disposable income and young families of our own, so the emotional