PORTLAND, Ore. (KOIN) — Oregon State University agreed to a multi-year partnership last week to make Blueprint Sports the Name, Image, and Likeness (NIL) marketing agency for Beavers Athletics.

Blueprint will now take full control of Dam Nation, OSU’s official NIL collective since 2022. The goal is to have on-site executives to help the athletics department operate more efficiently. They say they plan to build on existing programs that support student athletes, create fan experiences, and find opportunities in the community.

"Partnering with Blueprint Sports further enhances the OSUnited program and reinforces our commitment to provide our student-athletes and supporters the best service and resources," said Vice President and Director of Athletics, Scott Barnes. "Blueprint Sports will o

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