In this NIL-defined era of the NCAA , it is a free-for-all. A period in which student athletes are being monetized in some unique, if not drastic, ways.

On Wednesday, it was reported that Chipotle will provide a card for free meals, according to Brett McMurphy of On3Sports. The athletes who will reap this reward will hail from the Universities of Ohio State, Florida, and Georgia.

Altogether, the athletes will receive a complimentary Chipotle card for use throughout their entire athletic season. Furthermore, the athletes are on scholarship and/or walk-ons.

This is part and parcel of an era in which athletes are signing lucrative NIL deals. At the same time, NCAA programs such as Ohio State recently had a $20 million NIL roster .

Last year, Chipotle partnered

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