The Brief

A new feature from Spotify will allow users in some markets to send in-app messages to people to talk about content on Spotify.

Once you accept a message request, you’ll be able to react with emojis, send texts, and share Spotify content back and forth.

Spotify is rolling out an in-app messaging feature to allow one-on-one conversations where you can share content and react with text and emojis.

Starting this week, Spotify Messages will be offered to Free and Premium users aged 16 years and older in select markets on mobile devices. Spotify is the world’s most popular audio streaming service, offering music, podcasts and audiobooks.

How does Spotify messaging work?

Big picture view:

According to Spotify, you can start a message in the app with people you’ve interacted with

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