Jesse Fernandez for Apollo.io

Cold email templates that actually get replies

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say.

"Email is dead."

They're wrong.

What's broken isn't the channel — it's the approach. Apollo.io analyzed thousands of cold emails sent to CEOs, founders, VPs of sales, and other executives to understand why some emails get forwarded to procurement teams while others get deleted in three seconds.

The difference isn't luck. It's science.

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The 8% Rule

In this analysis of cold outreach to executives, only 8% of emails generated meaningful responses. But here's what's interesting: Those 8% followed specific, repeatable patterns that anyone

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