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The feeling of a luxurious new towel is second to none, but sadly that comforting fluffiness doesn't usually last very long. Following repeated use and endless washing cycles, our towels can become stiff and rougher than sandpaper. ‌

This occurs because the constant application of washing powder and fabric conditioners slowly breaks down the material's fibres. Yet, whilst it's unavoidable that our towels will lose that brand-new shop freshness , there's one thing you can do. ‌

A simple technique to restore that plush towel experience is more simple than you'd think, and it centres on using one everyday ingredient you likely already have sitting around in your cupboards. ‌

However, before whipping out this kitchen staple it's essential that you're laundering your to

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