Despite its extraordinary discipline and repeated battlefield successes over the past two years, Israel has been judged in many quarters to have failed in one vital domain: the war of information. While Israel has neutralised enemy commanders, destroyed arsenals, and advanced through hostile territory, it has consistently been outflanked in the propaganda theatre, leading armchair generals to declare that no amount of military action can kill “an idea”.

The elimination of Abu Ubaida shows that Israel constantly adapts

Hamas and its allies have skilfully harnessed imagery, narrative, and the symbols of victimhood to mobilise global opinion, especially in the West. Yet in recent weeks, there has been a discernible shift. Israel is no longer content to dominate militarily while ceding the i

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