The Tennessee Board of Funeral Directors and Embalmers is fining Comfort Cremation Center $5,000 for deceptive practices and operating without a license or fixed place of business.

The online-focused establishment cremated 79 bodies before an inspector discovered its existence during a routine inspection of a licensed funeral establishment, Wann Funeral & Cremation Center, at the same Chattanooga address that Comfort provided to the regulatory board as its business address.

Comfort's website advertised the price of a cremation package without listing individual prices for each of the included items as required by Tennessee law, according to a consent order, a document agreed upon by the board and the center.

"Failure to include the itemized price listing in any advertisement constitutes

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