How to sell to CMOs: A data-backed way to get higher reply rates

Chief marketing officers are the fastest ghosters in the C-suite — they decide in literal seconds. Here's how to be in the 10% who get replies, not the 90% who get silence.

Picture this: You hit send on your CMO email. Within 0.51 seconds, it's either flagged for response or buried forever. No second chances. No slow burns. Just instant judgment.

You just discovered why 90% of sales reps fail with CMOs — they're playing by CEO rules in a CMO game.

Apollo.io analyzed 404,823 real sales activities targeting CMOs using Pythia, Apollo’s proprietary language model trained on billions of B2B sales interactions. The findings completely shatter conventional C-suite wisdom. CMOs don't just move fast — they move at negative speed.

See Full Page