NEW ORLEANS (WGNO) — Shocked, anxious, and distraught are many of the emotions going through the minds of those affected by the five-alarm fire at the Gentilly Ridge Apartment Complex.

"We just know that the people who are impacted, we need to help them now, and that's what we will do," said Regional CEO of the American Red Cross Kenneth St. Charles.

With dozens of people in need of a new place to stay after flames ripped through the apartments, Red Cross has immediately begun to step in.

"First to make sure that they have a place to sleep tonight, sheltering the work at the city to figure out where the temporary housing will be and the Red Cross will run that. And then we'll provide financial assistance to families based on how many residents were in the apartment,” said St. Charles.

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