The Southern California grocery brand that has become synonymous with luxury and wellness is taking its first steps into New York City.
Erewhon said it plans to open a tonic bar within an exclusive West Village members’ club later this fall.
The tonic bar will serve members at Kith Ivy, a lifestyle and fitness club from Ronnie Fieg, chief executive of the popular streetwear brand Kith.
Kith Ivy will open to an “extremely limited” number of members this fall, the Kith website said.
The miniature Erewhon will be tucked away near cold plunge pools and a sauna at 120 Leroy Street in New York City, according to blue prints Fieg posted on Instagram.
The members’ club, which will also feature rooftop padel courts and dining from Cafe Mogador, reportedly comes with a hefty initiation fee