PARIS — If celebratory sprays of Champagne have been par for the course in Formula 1 since the 1950s, those raising a glass throughout racing weekends now also have an alcohol-free option on the menu.

French Bloom, the beverage brand launched by Constance Jablonski and Maggie Frerejean-Taittinger in 2021, on Thursday was named the elite motorsport’s official nonalcoholic sparkling wine partner.

The terms of the decade-long deal, which kick off with the 2025 Italian Grand Prix in Monza running Friday to Sunday, were not disclosed.

It follows the October acquisition of a minority stake in the brand by LVMH Moët Hennessy Louis Vuitton , which earlier this year signed a broadranging 10-year deal with Formula 1 .

Emily Prazer, chief commercial officer at Formula 1, said the additio

See Full Page