American Eagle says its Sydney Sweeney “Great Jeans” campaign has boosted its stock price by 25 percent in its second fiscal quarter.

“The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand,” Jay Schottenstein, CEO of American Eagle said during the company’s earnings call Wednesday. “We saw record-breaking new customer acquisition and brand awareness cutting across age demographics and genders.”

Schottenstein also credited the company’s ad campaign featuring Travis Kelce, the future Mr. Taylor Swift. “Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement, and comparable sales,” he added.

Gee, I can’t imagine why these ads would

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