South Korea’s tech heavyweights Samsung Electronics and LG Electronics are going head-to-head at IFA 2025, unveiling competing visions for AI-powered homes as the global appliance market pivots toward connectivity and energy efficiency.

Samsung has dominated early headlines, with industry watchers suggesting that OLED displays could soon face competition from RGBLED technology — a format being advanced not only by Samsung, but also Sony and TCL.

At its 6,235-square-meter booth, Samsung is presenting an AI-powered modular home designed around its SmartThings ecosystem.

Visitors can explore six connected living scenarios, ranging from energy management with solar systems, batteries, and heat pumps, to entertainment, fitness, and security applications. Partner brands including ABB, SMA, Ya

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