SPRINGDALE — The front office for the University of Arkansas athletic department has grown. Davonte Higginbottom was hired as its name, image and likeness strategist, while Sydney Lemmerhirt joined the staff as an associate director of player relations.

Athletic Director Hunter Yurachek told reporters May 12 that the target deadline to fill the first part of the front office’s vision was Aug. 1. Included was an employee for analytics, player relations, one that is football-centric, “and then we’ll start working towards those other sports.”

Razorback General Manager Remy Cofield is still searching for an analytics hire.

“He thought he had one,” Yurachek told the Arkansas Democrat-Gazette after the Hawgs Illustrated Sports Club luncheon Thursday. “Then that person got an opportunity with

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