Chloë Sevigny, Coco Gauff, Paloma Elsesser Named Miu Miu Beauty Faces

Miu Miu Beauty is building out its roster of U.S. ambassadors in tandem with its product offerings.

Having debuted Miutine in August, the brand has named three accompanying ambassadors for the U.S. Paloma Elsesser, Coco Gauff and Chloë Sevigny front the Petra Collins-lensed digital project promoting the launch.

“Miutine is a scent that doesn’t beg to be understood — it simply exists, with confidence,” Collins said in a statement. “It’s not about being seen. It’s about being felt. This is a celebration of women who exist on their own terms. Women who know the rules — and quietly undo them.”

The U.S.-specific ambassadors join the global face of the fragrance, English actor Emma Corrin. Miutine is the brand’s first fragrance launch under licensee L’Oréal , and the juice was nosed by IFF