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Most shoppers are doing everything possible to keep expenses down, which includes making cutbacks at the supermarket . However, there's one straightforward method for discovering the lowest prices that many customers appear to be overlooking - and that's checking the bottom shelf.
This approach was previously emphasised by food budget expert Lorna Cooper, who explained that, frequently, shoppers become so fixated on what's displayed at eye level, or featured in a promotion, that they miss the most affordable products positioned lower down.
She mentioned that followers of her Facebook page 'Feed your family for about £20 a week' regularly enquire where she's discovered something so inexpensive - and it's because they're not searching in the correct locations .