Medical misinformation: half of ADHD TikToks mislead; your feed isn’t your doctor. getty

The priciest thing in American healthcare right now isn’t a biologic or a breakthrough device. It’s bad information. Medical misinformation from social media platforms isn’t just a battle in the culture wars; it’s an expanding cost center. AI has supercharged the volume and velocity of bad claims and plausible nonsense, platforms still reward novelty over accuracy, and the bill shows up as ER visits that never had to happen, delayed care and counterfeit meds. Slowing the spread of misinformation is practical: prebunk early, vet before sharing, require ad transparency, and enforce obvious scams — steps families, employers, platforms, and health systems can take now.

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