e.l.f.’s cult-favorite Power Grip Primer now comes in XXL — and it’s serving anything but subtle. The brand has introduced a jumbo version of its best-selling primer, with three times the amount of product for less than three times the price. There’s no reformulation, no new scent, no limited drop — just a whole lot more of the product for everyone, from seasoned makeup artists to content creators to people who just need their makeup to survive the work commute.

Jumbo Power Grip Primer

Power Grip’s appeal is straightforward: the clear, gel-based formula creates a slightly tacky surface that holds foundation and concealer in place for hours. It layers well under every finish and doesn’t interfere with the texture of the products that follow. It’s also infused with hyaluronic acid, so it g

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