(WHTM) - Penn State Athletics and adidas have announced a 10 year partnership, ending a decades-long run with Nike partnering with the Nittany Lions.

The partnership, which will begin in 2026, was first rumored earlier this week. The deal makes adidas the official footwear, uniform, apparel, and sideline partner of the Nittany Lions.

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Additionally, Penn State and adidas "will be prioritizing high-impact NIL agreements and brand marketing campaigns for student-athletes across all 31 sports."

“Penn State Athletics has been blessed with incredible partners throughout our history, but today, we step into a bold new era,” said Patrick Kraft, Vice President for Intercollegiate Athleti

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