Buffalo Bills quarterback Josh Allen is signing an endorsement deal with New Balance, a move that will benefit his hometown of Firebaugh.

The reigning NFL MVP and the sport apparel company announced the deal on Friday.

The big picture: Allen penned a letter to his Firebaugh Community discussing the deal, saying the deal with New Balance makes a commitment to help fund Firebaugh’s community sports program to provide access to sports, regardless of the ability to pay, for young athletes. • Allen has been partnered with Nike since he was drafted out of Wyoming in 2018. • Terms of the deal with New Balance were not disclosed.

What he’s saying: “I’ve been lucky enough to play in some of the biggest stadiums in the world, in front of the biggest crowds, but no place means more to me than

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