For jeweler Dries Criel, his approach to his clientele has always been one of proximity and intimacy, often bringing his designs straight to their hands and homes.

He is now returning their hospitality by throwing open the doors to his universe with a new showroom in the heart of Antwerp’s diamond district.

At 2,100 square feet and with lofty ceilings giving it further volume, the address feels spacious — even for Criel, who deemed it “a bit too big” in conversation. “I rented it focused on growth,” he quips.

That growth isn’t solely in terms of jewelry design and sales. Post-pandemic, he felt a desire to express himself beyond jewelry , given his proclivity for decorating at home.

“It was always something I want to do [and] I felt that my clients, both existing and new ones, felt

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