Column: Sometimes rebranding efforts don't go as planned

Rebranding.

That’s a word that’s been in the news a lot lately.

First it was with Cracker Barrel. The restaurant known for its country cookin’ came under fire last month when it launched a rebranding campaign that featured a new logo.

The man next to the cracker barrel — his name is Uncle Herschel, something I did not know until recently — was scrapped in favor of a sleeker, more streamlined logo.

The company also planned to modernize its more than 600 restaurants in order to appeal to a younger audience.

But critics, including President Trump, howled with disapproval. Cracker Barrel’s image, not to mention its stock price, took a beating.

A few days later, the company announced a change in tune.

“We thank our guests for sharing your voices and love for Cracker Barrel,” the company