Fischersund is entering Goop , marking its first retail foray in the U.S.

The Iceland-based fragrance brand and art collective is debuting its fine fragrances with Goop, which is the culmination of a few different efforts from the brand, said Vanessa Dabich, Fischersund’s global general manager.

“We have new packaging launching this week in all the six permanent fragrances,” Dabich said. “Our first big retail expansion, with Goop, represents a discerning approach to curation. Lilja [Birgisdóttir, one of the brand’s cofounders] and I were in some stores earlier this summer, and it felt right. They were looking for the right fragrance partner, as they haven’t added a fragrance in two years. They have seven stores, and their e-commerce is on fire.”

For both Birgisdóttir and Dab

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