If you consume tea with any sort of interest, maybe you’ve been hearing about the worldwide matcha shortage of 2025?

Matcha, but much much more

In short: Viral posts featuring soothingly smooth, mint green matcha drinks on TikTok and other social media over the last few years have ignited a global craze. Coupled with a pandemic-era focus on matcha as an antioxidant-rich superfood that might help prevent cancer and perhaps even improve memory and reduce anxiety, its demand is booming. Industry analysts predict the market size to almost double to $6.5 billion internationally by 2030 .

Supplies from tea farmers, and dwindled inventory from distributors, can’t keep pace — especially given labor shortages and a recent heatwave in Japan that decreased yields of tencha, the traditional varie

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