With six new gyms in the development pipeline across Central Florida, the fitness industry and anything wellness-related are fast becoming some of the biggest retail players in the market today.

It’s one of the rare business sectors that appeals to all generations, from Gen Z to Boomers, said Gregg Katz, director of business industry solutions for Esri, a leading mapping software company.

“Even for Gen Z and Millennials, it’s about wellness and health and longevity, and, you know, just making life better,” he said.

At this year’s ICSC@Florida, the state’s largest retail convention and dealmaking conference, fitness and wellness in retail were a hot topic. Katz, who spoke about how age shapes retail trends, said concepts that focus on health and wellness “are going to have a huge runway,

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