The 12 th edition of Expocine , the largest and most important business gathering of the motion picture cinema theater industry in Latin America, takes place in São Paulo from Sept. 30 to Oct. 3. The event’s programming and mood reflect the high international visibility of Brazilian films and their rising B.O. performance in the domestic market.

“I’m Still Here” won this year an unprecedented International Feature Film Academy Award for Brazil . Along with “A Dog’s Will 2” (“O Auto da Compadecida 2,” the Walter Salles-helmed pic was the major driver of rising box office performance for Brazilian films.

According to the National Cinema Agency (Ancine), Brazilian pics scored a 10.1% market share of the country’s total 125.4 million ticket sales and R$2.5 billion ($454 million) B.O.

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