We always knew that consumers preferred Windows PCs over Macs, but the numbers now back it up.

HP topped Apple as the most preferred PC maker in the 2025 iteration of the American Customer Satisfaction Survey — though general consumer satisfaction with PCs fell slightly compared with 2024 sentiments. Big names, like Microsoft, suffered in the eyes of their consumer critics.

Customers polled by the survey, however, said that the overall design of computers has improved , and that they marked that aspect as the best of the computing experience. The worst? The agony of calling and then navigating through a call center to receive customer support.

ACSI, which runs the study, said that it sent out thousands of email surveys to random customers, and the 16,205 completed surveys it received

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