Clothing brand The Mayfair Group is introducing a new initiative and apparel selection in collaboration with Olympic soccer star and mental health advocate Naomi Girma.

The athlete is the star of Mayfair Group’s new Mayfair U campaign “Be the Good,” a back-to-school capsule featuring a custom-designed sweat set and water bottle embossed with Girma’s mantra “See the Good. Find the Good. Be the Good.”

“Partnering with the Mayfair Group felt meaningful to me because of what they stand for, the messages they share with the world, and their commitment to mental health advocacy,” Girma told WWD via email.

Along with the apparel drop, Mayfair U will launch a free digital resource hub with affirmations, mental health tools, peer mentorship and community-building spaces for students and

See Full Page